Writing stories (www.adelebarlow.com) and helping companies tell theirs (www.copyand.co)

It makes a lot of money, but it’s destroying the planet.

It has so many intelligent people working there, but they’re all miserable.

It’s experiencing rapid-fire growth, but its business model is unsustainable.

Over the years, friends have worked at many different companies, and I’ve heard variations of the above…

A modern woman doesn’t have it all figured out because she’s still in the process of figuring it out. That’s what makes her modern. Gender equality at work goes beyond appointing more women to senior positions.

Photo by Andrea Piacquadio from Pexels

“We just need more senior women in power, then they’ll fix everything for the generation that comes next,” goes the implicit argument of so many diversity initiatives.

While people often assume that women at the top will lead to a more hospitable environment, the messy truth is that women can…

A modern woman doesn’t have it all figured out because she’s still in the process of figuring it out. That’s what makes her modern. This essay explores hidden barriers that professionally ambitious women face in male-dominated industries.

Photo by Daniel Watson from Pexels

Years ago, I sat in a shiny central London office with two men. One was a partner at a global consulting firm (who was there to ‘green light’ a digital campaign); the other was the CEO of the company I was producing the campaign for.

They spent the first half…

A modern woman doesn’t have it all figured out because she’s still in the process of figuring it out. That’s what makes her modern. There are unprecedented pressures on millennial women to succeed on both the home and work fronts.

Photo by Camila Rubio Varón on Unsplash

I must have met her a hundred times.

She didn’t even have time for a haircut because she was so busy; how was she ever going to have time for a kid? Or a partner?

Was this really what she was meant to be doing with her life?

But she had worked hard. …

Some birthday reflections on outgrowing hustle culture

En route to Tarifa for the weekend, 2011. Photo by Amanda Rogers

We were having dinner on a Sunday, or maybe it was during the week. All I remember is being 22 and sitting at a kitchen table in Wellington with my then-boyfriend’s parents, who said:

“Enjoy this decade: your twenties are for fun, travel and doing whatever you want. Your thirties…

Looking at some of the early clients of Copy & Co, I can see that the new trailblazers don’t officially call themselves pioneers, which is what makes them even cooler

Photo by Nick Romero on Unsplash

Whenever I hear the phrase ‘change the world’, part of my heart rolls its eyes. After spending my early twenties saturated in this kind of chat, I eventually learned that when people speak solely in vague platitudes, it often comes from a place of vanity and/or moral superiority.

Yet when…

I came back home for Christmas, stayed a bit longer because of the pandemic, and launched Copy & Co while I was here

I love Hong Kong (where I grew up) and took this pic after work one night

“It sounds like a photocopier company,” Dad said over dim sum one Sunday a couple of weeks back. Thanks, Dad. My parents have never really ‘gotten it’ when it comes to what I do for work (“she works in I.T.”, …

Today I’m launching Copy & Co, a new service for busy founders and teams who need help with their copywriting

Check out the brand new website created by Maxwell Creative

After over a decade working with fast-growing startups where time is short, and the to-do list is long, I’ve learned how to help first-time founders and busy brands articulate what it is they’re really trying to say thoughtfully and quickly.

I’ve worked with all kinds of startups — the crowdfunded…

Adele Barlow

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