What’s the most bullshit startup advice out there?

My co-founder Pam and I (a looong time ago) launching our startup back in New Zealand

Myth 1: Starting a business is for everyone — and it’s fun!

Photo by Mario Azzi

Myth 2: If you try hard enough, it’ll work. So just keep persevering!

Photo by Mikael Kristenson

Myth 3: If your business plan is strong enough, you can’t fail…

Photo by Med Badr Chemmaoui

Myth 4: You need funding to get going.

Photo by Annie Spratt

Writing stories (www.adelebarlow.com) and helping companies tell theirs (www.copyand.co)